Where the heck did Jeremy Lin come from? Yes, Harvard, but who knew that? For those of you caught between cold calling and fact finding, Jeremy Lin is a guard for the NY Knicks who spent a lot of time on the bench. With injuries to two of the Knicks big forwards, Lin came out of nowhere and carried the team on his back for a 6 game winning streak. In fact, through his first 10 games as an NBA phenom, Lin averaged 24.6 points and 9.2 assists, bringing their offensive scheme into focus. Linsanity, baby! Lin has been a regular on the back (and front) pages of newspapers and magazines worldwide. The rise of Linsanity has helped preserve the job of the head coach, made the Knicks a possible playoff contender, and made basketball relevant again to the Big Apple. Even non-basketball fans are watching the games and keeping up with Jeremy Lin through his website, blog, and tweets.
The amazing part of the story is Jeremy Lin was there all along. It took injuries to other players to get him on the court to showcase his talents. It’s not like the Knicks drafted, traded, or acquired him because of his stats, he just emerged. It’s like he fell out of the sky. Make no mistake, Linsanity has completely changed the way the Knicks think and the way opponents think about him. It’s even changed the way the media interviews, writes, and reports.
What are the game changers in your practice? What aspect of your practice, business, or career is right there in front of you but you haven’t given it a chance to perform?
Is the game changer in that stack of business cards on your desk? In your database? Is it in how you work with and stay in touch with your clients? (Do you stay in touch with your clients?) What are the game changers in your prospecting that will force you to see and serve more people? What are your clients telling you that you’re not responding to? What is preventing your prospects from working with you? What is distracting you from adding more value to your clients? From generating more referrals? From delivering more seminars? From understanding what got you here won’t get you there? What is stopping you from changing the way you think about how you do what you do?
You may not need to go to Harvard to figure it out. The answer may be right there on the bench.