Networking is about learning from and potentially helping people. That’s it! Networking is NOT about selling a product or service or handing out resumes. If you learn from and potentially help the right people, they tend to help you right back! The essence of networking is knowing what you want (more business, land a job, learn something, solve a problem, social reasons), going to the right places (associations, chambers of commerce, conferences, networking groups, alumni organizations, social clubs), saying the right things (strong intro, asking good questions, delivering an elevator pitch, exchanging business cards, creating interest and engagement), meeting the right people (those that can help you accomplish your goal – economic buyer, hiring manager, referral source), and following up the right way (promptly making…
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Posted by Michael Goldberg in Business, Networking. Leave a Comment
Sales people are funny. Real funny. Especially those in the financial services industry. (Financial advisors are particularly hysterical.) Why? Because even after taking my program and being primed on the rules of networking, many forget (or somehow haven’t yet realized) that networking and selling are two completely different things. Then again, maybe it’s me. Here is a question an advisor wrote me after a lot of back and forth through email and coaching sessions on the concept of networking. It’s a question I get a lot in my networking seminars – usually from the funny ones that struggle with networking. The last few days I have been introduced to people along the way. Sometimes it is only an hour lunch or over drinks. More often…
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Posted by Michael Goldberg in Networking Questions. Leave a Comment
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